Self initiated group project
Gardens for Wildlife
Our Client
Whitehorse City Council is a local government authority located in the eastern suburbs of Melbourne, Victoria, Australia. It manages a variety of services, infrastructure, and community projects aimed at improving the quality of life for residents and the environment. As the client for the redesign of the Gardens for Wildlife program, the council emphasizes sustainability, community engagement, and biodiversity preservation.
Key facts about Whitehorse City Council:
Location and Population: It covers suburbs like Box Hill, Blackburn, and Vermont, with a diverse population exceeding 170,000 people.
Environmental Focus: The council has a strong commitment to environmental sustainability, demonstrated through initiatives like energy-efficient programs, waste reduction strategies, and biodiversity conservation.
Gardens for Wildlife Program: This community-driven initiative encourages residents to create wildlife-friendly gardens that support native plants and animals, aligning with the council’s vision of maintaining natural ecosystems and promoting green spaces.
Community Engagement: Whitehorse City Council prioritizes involving the community in decision-making and projects, with a strong focus on education and volunteerism.
Partnerships: The council often collaborates with local organizations, schools, and environmental groups to drive programs like Gardens for Wildlife, fostering a sense of stewardship among residents.
In redesigning the Gardens for Wildlife program, the council seeks to enhance its environmental strategies while continuing to encourage active community participation in wildlife conservation.
Get to Know the Dream Team
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Freya
Illustrator, editor and merandising artist and producer
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Amy
3D artist and Chief video editor
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Arjun
Presentator and logo designer
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Ben
Illustrator, photographer and poster producer
It all begins with an idea
A new Vision
For the redesigned Gardens for Wildlife (G4W) program, we introduced a fresh, modern theme that shifts from the original traditional and earthy aesthetic to a more vibrant and chic look. This transformation is designed to engage younger audiences by adopting the energy of a modern music festival, without misrepresenting the program. Instead, the goal is to breathe new life into an activity that may have been previously perceived as old-fashioned.
The new design embraces bold and vibrant colors such as green, blue, purple, and pink to create a surreal, eye-catching visual experience. For digital media, we incorporated 3D elements of native Australian plants, making the graphics dynamic and immersive. On the physical media and merchandising side, we opted for stippled illustrations, adding a tactile, artistic touch.
Chrome accents were added to further enhance the contemporary vibe of the branding, giving it an edgy, modern feel. To reflect this transformation, we also simplified the program’s name to "G4W," a sleek rebranding that captures the program’s essence while appealing to a wider audience.
Wildly Reimagined: A Fresh Take on Gardens for Wildlife
The final Gardens for Wildlife (G4W) video highlighted the campaign's bold rebranding through a fun mockumentary. Combining live presentations with vibrant recorded footage, the video introduced the "I'll Never Leaf You" theme, featuring bright colors and 3D native plant designs.
Humor and exaggerated interviews made the environmental message more approachable, targeting younger audiences by blending education with entertainment. The video successfully showcased G4W’s fresh, youthful identity, inviting viewers to engage with the program and support local wildlife through planting native species.